Analysis · Pricing
Used EVs Now Cost More Than Gas Cars — but Their Prices Peaked in June
Used EVs now list $579 above gas cars, but in dollars their prices peaked in June. With gas down 24 cents in a month, the premium is leaking, not building.
Topic
Pricing
Analysis · Honda
Honda's Hotter Civic Type R Says the Gas Hot Hatch Isn't Dying — It's Thinning Out
Honda is developing a hotter Civic Type R for America as rivals retreat. The last gas hot hatches are gaining pricing power, and the hybrid-heavy Civic pays for the halo.
Analysis · Pricing
Dodge Is Quietly Pricing the Electric Charger Out of Existence
A 40% residual, a 12.5% lease rate and a $12,500 price hike are not accidents. Dodge is winding down the electric Charger without announcing it.
Analysis · Ford
Ford's Truck Buyers Aren't Ignoring $4 Gas. They're the Ones Who Can Afford It
Ford's CFO says $4 gas hasn't dented F-Series demand. She's right on volume, but the buyers left are the ones who can afford it, and Ford is pricing for them.
Analysis · EVs
Ford's $30,000 Fathom Is Really a Home Battery That Happens to Be a Truck
Ford's new home backup hardware only matches Tesla's price. The bargain is the $29,945 truck attached to it, the cheapest home battery on wheels in America.
Analysis · Pricing
The Canada Tariff Is Really a Tax on RAV4 and CR-V Buyers
If a 50% tariff on Canadian cars arrives January 1, the bill lands on America's best-selling crossovers, and the RAV4 buyer is first in line.
Analysis · Pricing
Mazda Froze the CX-5's $29,990 Price. Everything Above It Went Up
The base CX-5 still costs $29,990, but every trim people buy got pricier, and Mazda's own price sheet points to the US-built CX-50 Hybrid.
Analysis · Pricing
America's New-Car Market Now Runs on Stock Portfolios, Not Paychecks
A Fed hike barely moves a car payment. The buyers holding new-car prices near a record pay from portfolios, which makes Wall Street, not interest rates, the market's real risk.
Analysis · Pricing
GM Promises an Affordable C9 Corvette. The C8 Already Delivered One
Adjusted for inflation, the 2027 Stingray costs about 7% less than the C8 did in 2020. GM's real C9 promise is to keep that floor while the ladder climbs.
Analysis · EVs
Ferrari's First EV Isn't $80,000 Cheaper. It's a Test of What the Badge Is Worth
The $80,000 "discount" is Italian VAT, and the US premium is mostly tariffs. The real story is an electric Ferrari priced $122,190 above the V12 Purosangue.
Analysis · Pricing
The 2027 Subaru Outback Got Cheaper. Here's the Uncomfortable Reason Why
Subaru isn't defying inflation. It is refunding part of a 2026 price hike buyers refused, and the cuts land exactly where the new SUV-shaped Outback lost them.
Analysis · Pricing
Lexus and Kia Didn't Raise Prices. They Removed the Cheap Seats
Both brands sold their 2027 changes as electrification. The real story is that the cheapest version of each car is gone, a price increase by subtraction.
Analysis · Industry
GM's Profit More Than Doubled. Look Closer: Truck Buyers Are Paying
GM's third-quarter profit jump is mostly a missing EV write-off. The real growth came from pickup margins, and the 2027 Silverado's higher prices are what the $20 billion buyback rests on.
Analysis · Pricing
CarGurus Lawsuit Exposes the Flaw in Every Online 'Great Deal' Badge
New York's case against CarGurus shows a deal badge that ignores mandatory fees measures listing format, not price. I expect out-the-door ratings to become the norm.
Analysis · Pricing
Your Car Didn't Get More Expensive This Year. Keeping It Did
New-car prices have barely moved since early 2024. The cost of keeping one running is up 18%. The price hike has moved past the dealership.
Analysis
Paris Just Showed the Cheap EVs America Won't Get, and Detroit Should Worry
Europe and China are fighting over the sub-€20,000 electric car. America sits behind a legal wall and a $50,000 average price, and that should worry Detroit.
Analysis · Pricing
The 2027 Nissan Altima Still Starts Under $30,000. Unless You Need AWD
Nissan kept its midsize sedan alive and under $30,000. My read: it is protecting a sticker price, and the all-wheel-drive buyer is the one paying for it.
Analysis · Pricing
Gas Is Up 41% in a Year. Fast Charging Is Up 3%. The EV Math Just Shifted
Tesla's Supercharger hike made headlines, but gas rose 41% while fast charging rose 2.7%. For efficient EVs, even the public charger now beats the pump per mile.
Analysis · Ford
Ford Gave the Bronco the Raptor's V6. Read the Fine Print Before You Cheer
The 380-hp V6 is real progress, but with record sales, no prices yet, and leather quietly swapped for vinyl, Ford is shifting Bronco buyers upmarket.
News · Spy Shots Revisited
BMW X5 Spy Shots, Revisited: Small Grille, No Door Handles, and an iX5 at $79,800
In July 2024 camouflaged prototypes hinted at a Neue Klasse-style X5. BMW revealed it on June 30, 2026, with gas, plug-in and electric versions from $69,800.
