Ford's Truck Buyers Aren't Ignoring $4 Gas. They're the Ones Who Can Afford It
Ford's CFO says $4 gas hasn't dented F-Series demand. She's right on volume, but the buyers left are the ones who can afford it, and Ford is pricing for them.
Ford's CFO says $4 gas hasn't dented F-Series demand. She's right on volume, but the buyers left are the ones who can afford it, and Ford is pricing for them.
Analysis · Industry
VW's CFO now admits EVs earn less than gas cars. In America, the group acted on that months ago, and tariffs, not batteries, will shape what it sells here.
Analysis · EVs
Ford's new home backup hardware only matches Tesla's price. The bargain is the $29,945 truck attached to it, the cheapest home battery on wheels in America.
Analysis · Industry
GM is pitching itself to Nasdaq as a technology company. The same day, it put $1.25 billion into hybrids at Lansing. Only one of those tells you where it's headed.
Analysis · Safety
Land Rover's 93,997-vehicle camera recall is minor. What isn't: half the vehicles JLR recalled in the U.S. this year came with a warning letter instead of a repair.
Analysis · Pricing
The base CX-5 still costs $29,990, but every trim people buy got pricier, and Mazda's own price sheet points to the US-built CX-50 Hybrid.
Analysis · Industry
Audi's first U.S. plant can build more SUVs than Audi sells in America. That makes it a growth bet, not a tariff fix, and sales point the wrong way.
News
Porsche’s Electric Future: Saying Goodbye to Combustion Engines.
News · One-Off
FIA president Mohammed Ben Sulayem's Agera RS came back with the Jesko's V8 and the CC850's manual-automatic gearbox. Up to 1,600 hp on E85.
News · Jeep
Discover why Jeep’s premium pricing strategy is affecting sales of the Wrangler and Gladiator, with steep costs for automatic transmissions.
News · Two Years On
Ford's EV sales rose 61% in Q2 2024. In Q2 2026 they fell 41% to 9,746, the F-150 Lightning was gone, and the Maverick Hybrid set a record.
News · Mercedes-Benz
Discover the epitome of automotive luxury with the Mercedes-Maybach SL. Featuring bespoke enhancements, powerful engines, and exquisite interiors that redefine the roadster experience.
News · Land Rover
Meet the Land Rover Defender OCTA, featuring a BMW-sourced 4.4-liter twin-turbo V8 with 626 hp and cutting-edge off-road enhancements, debuting at the Goodwood Festival of Speed.
News · Two Years On
The F1-themed DBX707 of July 2024 changed paint and trim, not power. Nine months later Aston put a stronger, lighter DBX S above it.
News · Mazda
Exclusive features await, including a unique paint option and enhanced performance upgrades.
News
Koenigsegg Jesko Absolut Breaks Speed Record with 27.83-second Sprint from 0-400-0 km/h, Outperforming Regera’s Previous Record.
News · Spy Shots Revisited
In July 2024 camouflaged prototypes hinted at a Neue Klasse-style X5. BMW revealed it on June 30, 2026, with gas, plug-in and electric versions from $69,800.
News · Two Years On
Audi's 640-PS RS Q8 performance lapped the Nordschleife in 7:36.698 in 2024. In May 2026 Xiaomi's electric YU7 GT went 1.8 seconds faster.
News · Ford
Ford confirms the all-electric Capri coupe-crossover will debut on July 10, built on VW’s MEB platform.