A global automotive icon known for durability, innovation, and quality. From looms to cars, it leads in innovation and eco-friendly tech.
Analysis · Toyota
Toyota revived Scion with a kei truck capped at 25 mph. It is a legal stand-in for gray-market imports on farms and campuses, not the cheap pickup buyers want.
Analysis · Pricing
Toyota's North American business is profitable again on flat sales. By Toyota's own account, price revisions did the work, and six days of hybrid stock leave buyers nothing to negotiate.
Analysis · Toyota
October's hybrid records look like buyers fleeing $4 gas. Honda's numbers say otherwise: where shoppers could still choose, the gas versions grew faster.
Analysis · Tech
Toyota isn't racing Tesla on self-driving. It's becoming the body shop for whoever owns the driver, and America waits only until Waymo's Chinese van runs into Washington's rules.
Analysis · Pricing
If a 50% tariff on Canadian cars arrives January 1, the bill lands on America's best-selling crossovers, and the RAV4 buyer is first in line.
Analysis · Safety
The 2026 RAV4 lost IIHS's top award on rear seat belts, not its body. Hyundai and Nissan fixed the same problem with running changes. Toyota hasn't said whether it will.
Analysis · Safety
The fix for 105,794 Land Cruisers is a clamp. The worrying part is that owners reported the failure in January and NHTSA's defect office shaped the recall.
News · Toyota
Toyota recalls 13,000 Crown sedans for a defect in the backup camera that may increase the risk of accidents. Affected owners will be contacted in August for free replacements.
News · Toyota
The 2025 Toyota Crown Signia, starting at $43,590, offers a luxurious, tech-filled interior and a hybrid drivetrain. The Limited trim, priced at $47,990, adds premium features like a JBL audio system and panoramic sunroof.
News · Toyota
Rumors suggest Toyota’s Celica might return with a turbocharged engine and GR-Four AWD system, potentially debuting at the 2025 Tokyo Auto Salon.
News · Toyota
Toyota Gazoo Racing president confirms no immediate plans for performance EVs, focusing instead on advanced ICE and hybrid models to reduce carbon emissions. The potential for synthetic fuels remains under consideration.
News · Toyota
Toyota plans a $531.7 million investment to expand its San Antonio assembly plant, creating 411 new jobs with an average annual salary of $68,245. Bexar County supports the project with significant tax abatements and grants.
News · Two Years On
Toyota dropped the gas-only and V6 Camry for 2025 and still cut the starting price. In 2025 U.S. sales rose 2%, and the 2026 model costs about $300 more.
News · Toyota
Toyota’s new Tacoma Hybrid, starting at $47,795, offers enhanced power with 326 hp and improved fuel efficiency, setting a new standard in the mid-size truck segment.
News · Toyota
Explore the all-new 2025 Toyota 4Runner, blending advanced technology with rugged capability, setting new standards for off-road adventure and luxury.
News · Toyota
The 2024 Toyota Highlander Hybrid, celebrated for its family-friendly design and efficiency, is named ’Best Hybrid SUV for Families’ by U.S. News & World Report.
News · Toyota
Toyota and Lexus initiate three recalls for over 300,000 cars due to safety issues, including faulty head restraints and rearview cameras.
News · Toyota
Toyota is in hot water with Japan’s transport ministry over selling vehicles with emissions-cheating diesel engines, potentially leading to revoked engine certifications.
News · Toyota
The 2024 Toyota Land Cruiser debuts with a three-tier lineup, starting at $55,950, blending classic appeal with modern off-road capabilities.
News · Toyota
The 2024 Toyota Tacoma debuts with new i-FORCE engines, advanced tech, and tailored grades for enhanced off-road and daily driving capabilities.
