Analysis · Ford
Ford Gave the Bronco the Raptor's V6. Read the Fine Print Before You Cheer
The 380-hp V6 is real progress, but with record sales, no prices yet, and leather quietly swapped for vinyl, Ford is shifting Bronco buyers upmarket.
Boris Naumkin is the editor-in-chief of CARINDUST. He has covered the auto industry since 2013 and runs a newsroom that tracks automakers across North America, Europe and Asia. His columns focus on the business behind the cars: pricing, product cycles, regulation and the shift to electric vehicles.
Analysis · Ford
The 380-hp V6 is real progress, but with record sales, no prices yet, and leather quietly swapped for vinyl, Ford is shifting Bronco buyers upmarket.