Infiniti, the luxury vehicle division of Japanese automaker Nissan, has carved a unique niche in the automotive world since its inception. The brand’s journey began in 1985 with an ambitious vision by Nissan to create a performance luxury vehicle that could compete with established American and European luxury brands. This vision led to the birth of Infiniti in 1987, with a logo symbolizing endless possibilities and a forward-looking ethos.

Infiniti officially launched in the United States in 1989, introducing models like the spacious Q45 sedan and the performance-oriented M30 coupe, quickly establishing itself as a leader in customer satisfaction. The brand’s commitment to innovation was further underscored in the mid-90s with the introduction of the VQ series V6 engines, renowned for their balance of power, torque, and fuel efficiency, earning a place among Ward’s 10 Best Engines for 14 consecutive years.

Infiniti has been at the forefront of technological advancements in the automotive industry, introducing a series of world-firsts that have enhanced the driving experience. These include the Intelligent Cruise Control in 2001, which adjusted speed to maintain a safe distance from the car ahead, and the innovative RearView Monitor that provided drivers with a clearer view of the vehicle’s rear. Further innovations such as the Lane Departure Warning system in 2004, the Around View Monitor in 2007, and the Blind Spot Intervention system in 2010 have solidified Infiniti’s reputation as a pioneer in vehicle safety and driver assistance technologies.

The brand’s ethos, «Born to Challenge Convention,» reflects its continuous pursuit of innovation and its commitment to offering luxury experiences for those who dare to be different. Infiniti values being human, daring, and forward, which are evident in its design philosophy, customer service, and technological advancements. The concept of modern Japanese luxury, inspired by minimalism and hospitality, is a hallmark of Infiniti, making its vehicles unique in the luxury marketplace.

Infiniti’s model lineup has evolved over the years, with notable introductions such as the QX80 full-size luxury SUV in 2004 and the advanced compact SUV, the QX50, which made its debut in 2007. The Infiniti Q50 sports sedan, launched in 2013, has been a testament to the brand’s commitment to delivering thrilling, relaxing, and connected driving experiences.

Through collaborations with F1 racing teams and initiatives like the Infiniti Engineering Academy, the brand has continued to push the boundaries of automotive technology and performance, further emphasizing its commitment to supporting young talent and innovation in the field.

As Infiniti continues to evolve, it remains dedicated to challenging conventional ideas of luxury and to building experiences for those who seek distinction in their vehicles and lifestyles.