Jeep, an iconic American automobile marque, has been synonymous with rugged outdoor adventure and versatility for over 80 years. Owned by Stellantis, Jeep's journey began with its pivotal role in World War II, providing the Allied forces with the durable and reliable Willys MB, the original 4x4 that laid the groundwork for all future SUVs.

Since its inception, Jeep has expanded its lineup to include a range of sport utility vehicles that embody the spirit of freedom and adventure. The brand's commitment to off-road capability is evident in its current product range, which includes not only crossovers and SUVs but also a pickup truck, marking a significant evolution from its early days of producing military vehicles.

Jeep's history is a testament to its enduring appeal and innovative spirit. From the battlefields of the 1940s to the urban and wilderness trails of today, Jeep vehicles have continuously evolved to meet the changing needs of its drivers while staying true to its core values of adventure, freedom, and ruggedness.

The 1950s saw the rise of the Jeep as a recreational vehicle, with the brand expanding its offerings to cater to a growing fan base of outdoor enthusiasts. This era marked the beginning of Jeep Jamborees, events that brought together communities of Jeep owners to explore and celebrate the capabilities of their vehicles.

In subsequent decades, Jeep continued to innovate, introducing models like the luxurious Wagoneer in the 1960s, the revolutionary Cherokee (XJ) in the 1980s with its compact 4-door design and full-time 4x4 system, and the Grand Cherokee in the 1990s, which set new benchmarks for on- and off-road capability.

The 2000s and beyond have seen Jeep pushing the boundaries of performance and luxury, with models like the Wrangler Rubicon, the introduction of 4-door versions, and the entry into the small cross-utility segment with the Compass and Patriot. The brand's global sales have soared, reflecting Jeep's growing appeal not just in the U.S. but around the world.

Today, Jeep continues to innovate, embracing electrification with the introduction of plug-in hybrid models like the Wrangler 4xe and expanding into new segments with the three-row Grand Cherokee L and the powerful Wrangler Rubicon 392. Jeep's commitment to adventure, freedom, and innovation remains unwavering, ensuring its place as a beloved brand for generations to come.