Jeep Launches 2024 Wrangler & Gladiator Special Editions for Jeep Beach

Jeep introduces the 2024 Wrangler 4xe and Gladiator Jeep Beach editions, loaded with exclusive features for the ultimate beach experience.

The Jeep® brand is making waves at this year’s Jeep Beach event in Daytona Beach, Florida, with the introduction of the 2024 Wrangler 4xe Jeep Beach special edition and the inaugural 2024 Gladiator Jeep Beach special edition. Both models are tailor-made for beach enthusiasts, featuring a host of beach-ready modifications straight from the factory. This announcement marks a significant moment for the brand, as it prepares to meet the Jeep community with these sun-soaked, adventure-ready vehicles.

Bill Peffer, the senior vice president and head of Jeep brand — North America, emphasized the significance of Jeep Beach week, highlighting it as one of the most anticipated gatherings for Jeep enthusiasts across the U. S. Last year, the event saw an impressive turnout with over 225,000 fans and 25,000 Jeep SUVs and trucks. With expectations set even higher for this year, the launch of the new Wrangler and Gladiator special editions comes at a perfect time to cater to the passionate Jeep community.

The 2024 Jeep Wrangler Jeep Beach 4xe, limited to 500 units, is based on the Willys 4xe model and features the award-winning 4xe powertrain. It’s equipped with a range of standard and special-edition features designed for the ultimate beach-going experience. These include a body-color hardtop, the Sunrider Fliptop for easy open-air driving, exclusive Jeep Beach decal package, Mopar Katzkin leather seats embroidered with the Jeep Beach logo, and much more. Priced at $60,395 (excluding destination charge), this model is set to be a hit among enthusiasts looking for a unique Jeep experience.

In a first for the brand, Jeep will also offer 250 Gladiator Jeep Beach special editions, celebrating Jeep Beach 2024. This model incorporates similar beach-ready features as the Wrangler edition but adds a spray-in bedliner and 32-inch mud-terrain tires, catering to the needs of Gladiator fans. With a U. S. MSRP of $50,495 (excluding destination charge), the Gladiator Jeep Beach edition offers a unique blend of style, functionality, and off-road capability.

Both models will be available in a full palette of colors, including exclusive options like Earl for the Wrangler Jeep Beach 4xe, ensuring that customers can find a Jeep that perfectly matches their style.

Jeep Beach is not just about showcasing the latest Jeep models; it’s a celebration of the Jeep community’s spirit and a commitment to giving back. As one of the largest Jeep vehicle events in the country, Jeep Beach attracts attendees from all 50 states, culminating in the world-famous Jeep Beach Parade with over 3,500 vehicles driving on the beaches of Daytona. Beyond the fun and festivities, the event has a noble mission: raising funds for local and national charities. To date, Jeep Beach has contributed more than $4.1 million to various causes, underscoring the Jeep community’s dedication to making a positive impact.

The introduction of the 2024 Wrangler and Gladiator Jeep Beach special editions highlights Jeep’s continuous effort to connect with its community and offer products that resonate with their adventurous spirit. As Jeep enthusiasts gather in Daytona Beach, they can look forward to not only celebrating their passion for off-roading but also exploring the latest innovations from Jeep, designed with their lifestyle in mind. These special editions embody the spirit of adventure and philanthropy that Jeep Beach stands for, offering an unmatched blend of performance, style, and social responsibility.