A Rich History of Innovation

Founded in 1953, Subaru has a rich history that is deeply intertwined with its parent company, Subaru Corporation (formerly known as Fuji Heavy Industries), a conglomerate known for its aerospace and industrial prowess. The brand made its debut with the Subaru 1500, laying the foundation for a legacy of engineering excellence. Subaru’s name, derived from the Japanese name for the Pleiades star cluster, symbolizes the unity of the six companies that merged to create Fuji Heavy Industries.

Symmetrical All-Wheel Drive: The Subaru Hallmark

Subaru’s commitment to producing vehicles equipped with all-wheel drive (AWD) as a standard feature sets it apart from most competitors. The introduction of the Symmetrical All-Wheel Drive system in the 1970s revolutionized the automotive industry, providing unparalleled stability, traction, and safety across various driving conditions. This system, combined with Subaru’s BOXER engine, ensures a low center of gravity, balanced weight distribution, and improved handling, making every Subaru vehicle adept at tackling both urban landscapes and rugged terrain.

The BOXER Engine: A Testament to Performance and Efficiency

At the heart of every Subaru lies the iconic BOXER engine, characterized by its horizontal layout. This design allows for a smoother operation, reduced vibration, and a lower profile, contributing to the vehicle’s stability and responsive handling. Over the years, Subaru has enhanced the BOXER engine’s efficiency and environmental performance, adhering to its commitment to sustainability and innovation.

Pioneering Safety Features

Subaru’s dedication to safety is evident in its comprehensive approach, encompassing advanced engineering, active and passive safety systems, and cutting-edge technology. The brand’s EyeSight Driver Assist Technology, available in many of its models, exemplifies Subaru’s focus on preventing accidents through features such as adaptive cruise control, pre-collision braking, and lane-keeping assistance. Subaru’s consistent high ratings in safety tests underscore its position as a leader in automotive safety.

Environmental Stewardship and Community Engagement

Subaru’s philosophy extends beyond manufacturing superior vehicles; it embraces environmental stewardship and community engagement. The company’s zero-landfill production plants and initiatives like the Subaru Love Promise, which focuses on supporting causes related to pets, the environment, and community, reflect its commitment to making a positive impact on society and the planet.

A Diverse and Adventurous Lineup

Subaru’s product lineup caters to a wide range of preferences and lifestyles, from the rugged and versatile Outback and Forester SUVs to the sporty WRX and BRZ, and the family-friendly Ascent. Each model embodies Subaru’s core values of safety, performance, and versatility, appealing to adventurers, families, and driving enthusiasts alike.

Subaru’s enduring appeal lies in its ability to combine performance, safety, and reliability with a commitment to innovation and sustainability. With its symmetrical all-wheel drive, BOXER engines, and a focus on comprehensive safety, Subaru continues to stand out in the automotive industry as a brand dedicated to enriching the lives of its drivers and contributing positively to the world. Whether navigating city streets or exploring the great outdoors, Subaru drivers can confidently embark on their journeys, knowing they are supported by a legacy of excellence and a commitment to a better future.