Ford aims to boost Mustang sales, capitalizing on its unique position as one of the last classic American V8-powered muscle cars, especially with competitors like the Chevrolet Camaro and Dodge Challenger fading from the scene. The V8 Mustang remains popular, making up over half of the model’s sales in the U.S., and is also favored in Europe. Demand for right-hand drive versions remains strong in markets such as Australia, the UK, and Japan.
Despite a dip in U.S. sales since a peak in 2015, the Mustang’s appeal endures, maintaining steady sales figures since 2020. This resilience is attributed to its iconic status and the availability of a more fuel-efficient 2.3-liter EcoBoost variant. The future landscape sees competitors shifting focus, with Dodge planning a six-cylinder Charger for 2025 and moving towards electric models, leaving Ford’s Mustang as a prominent figure for enthusiasts seeking a traditional American sports car.
Ford’s Jeff Marentic expressed optimism about the Mustang’s future and its potential for growth, highlighting its unique position in the market. The anticipation builds for the 2025 Mustang GTD, expected to be the most potent Mustang ever with a supercharged 5.2-liter V8 engine aiming for 800 hp, advanced aerodynamics, and a premium price tag.
With the exit of rivals, Ford’s Mustang thrives as the quintessential American V8 muscle car, eyeing growth with the upcoming 800 hp GTD model.
Ford aims to boost Mustang sales, capitalizing on its unique position as one of the last classic American V8-powered muscle cars, especially with competitors like the Chevrolet Camaro and Dodge Challenger fading from the scene. The V8 Mustang remains popular, making up over half of the model’s sales in the U.S., and is also favored in Europe. Demand for right-hand drive versions remains strong in markets such as Australia, the UK, and Japan.
Despite a dip in U.S. sales since a peak in 2015, the Mustang’s appeal endures, maintaining steady sales figures since 2020. This resilience is attributed to its iconic status and the availability of a more fuel-efficient 2.3-liter EcoBoost variant. The future landscape sees competitors shifting focus, with Dodge planning a six-cylinder Charger for 2025 and moving towards electric models, leaving Ford’s Mustang as a prominent figure for enthusiasts seeking a traditional American sports car.
Ford’s Jeff Marentic expressed optimism about the Mustang’s future and its potential for growth, highlighting its unique position in the market. The anticipation builds for the 2025 Mustang GTD, expected to be the most potent Mustang ever with a supercharged 5.2-liter V8 engine aiming for 800 hp, advanced aerodynamics, and a premium price tag.
