Study Reveals High Interest in Chinese EVs Among Younger U.S. Buyers

A new study finds 76% of Americans under 40 would consider buying a Chinese EV, while overall interest is 35%. Concerns about data security and U.S.-China relations impact older buyers’ decisions.

U.S. buyers can’t currently purchase any Chinese-branded EVs, but a new study shows strong interest among younger drivers. The study found that 76 percent of Americans under 40 would consider buying a Chinese EV.

Overall interest among the 800 respondents aged 18 to 80, polled by AutoPacific, was lower at 35 percent. This drop in interest is primarily due to the reluctance of older respondents, with only 26 percent of those over 60 open to the idea, possibly influenced by the tense political relationship between the U.S. and China.

However, some of those initially disinterested might be swayed. Sixteen percent of respondents indicated they would be more likely to purchase a Chinese EV if it were manufactured in the U.S., viewing it as more American and supportive of the local economy and workforce.

All age groups expressed concerns about data security, a significant issue that led the Biden administration to increase tariffs on Chinese EVs earlier this month. Interestingly, younger buyers who showed enthusiasm for Chinese EVs were almost equally concerned about privacy as the older respondents.

Despite some reluctance, AutoPacific’s team noted the general awareness of Chinese auto brands, attributed to social media exposure. A separate study by AlixPartners found that 58 percent of U.S. buyers likely to purchase an EV were familiar with Chinese brands like BYD, Leapmotor, and Nio.