Celebrating Automotive Elegance: Concorso d’Eleganza Villa d’Este 2024

Experience the fusion of art and motoring at the Concorso d’Eleganza Villa d’Este 2024, showcasing classic beauty and innovative designs in a luxurious setting.

From May 24th to 26th, 2024, the Concorso d’Eleganza Villa d’Este will be hosted by BMW Group Classic in collaboration with the Villa d’Este luxury hotel. The event is set to showcase about 50 of the most spectacular vehicles from various eras, divided into eight competition classes that highlight the evolution of automotive design and technology. Among these categories are tributes to the dawn of the performance age, the evolution of aerodynamics, and a celebration of Rolls-Royce’s historic birthday, among others.

A highlight of the event will be a parade of the vehicles on the Villa d’Este terrace, culminating in the awarding of the Best of Show with the Trofeo BMW Group. This year’s edition will also include special categories for concept cars and a variety of other awards, including the Trofeo del Presidente and the Coppa d’Oro, which is determined by public referendum.

The event will also see special world premieres, including a sporty vehicle with a maritime twist and a motorcycle with a rock 'n' roll theme. Additionally, the 20th BMW Art Car, created by American abstract painter Julie Mehretu, will be showcased before its participation in the 24 Hours of Le Mans, reflecting the blend of art and automotive design.

Celebrations will extend to marking significant anniversaries for iconic models, such as Rolls-Royce commemorating 120 years since the meeting between Henry Royce and Charles Stewart Rolls, and the BMW Z8 celebrating its 25th birthday. These milestones underscore the enduring legacy and evolution of luxury and performance in automotive history.

The Concorso d’Eleganza Villa d’Este aims to not only celebrate the historical and cultural significance of these vehicles but also to bridge the past, present, and future of mobility. With a diverse program that includes the «Public Day — Il festival» and various interactive sessions, the event promises an immersive experience for automotive enthusiasts and families alike, highlighting the allure and diversity of mobility through the ages.

Source: BMW