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Introducing the Lexus LY 680: Redefining Luxury Yachting
Lexus, synonymous with luxury and innovation in the automotive world, is set to redefine luxury at sea with the introduction of the LY 680, the next evolution of the Lexus Luxury Yacht
Beginning March 21st, 2024, Lexus will commence accepting orders for the LY 680 exclusively in Japan, through Toyota Marine sales offices and select dealerships, marking a significant milestone in the brand’s journey towards becoming a luxury lifestyle brand.
Crafted to Perfection
The LY 680 embodies Lexus' design philosophy, «Crafted," which focuses on meticulous attention to detail to exceed customer expectations and create a unique, sensory-stimulating experience at sea. This philosophy extends from the yacht’s sleek exterior, inspired by the Lexus design language of L-finesse, to its luxuriously appointed interiors, designed to offer a comfortable living space that feels like a hideaway in the middle of the ocean.
A New Benchmark in Performance and Comfort
In its quest to offer confidence-inspiring cruising performance, Lexus has equipped the LY 680 with stable maneuverability, exceptional ride comfort, and quietness. This ensures that discerning customers can enjoy a serene and relaxed journey, true to the brand’s commitment to delivering unparalleled luxury experiences.
A Collaboration of Excellence
The construction of the LY 680 is a testament to Lexus' partnership with the Horizon Group, a brand renowned for its advanced technological capabilities and expertise in building superyachts. This collaboration combines Horizon Group’s exemplary building techniques with yacht production methods based on the Toyota Production System (TPS), leveraging the strengths of both brands to introduce new enhancements and a level of luxury that is unmatched.
Designed for Enjoyment and Relaxation
The LY 680 introduces an expanded flybridge, extended by 1,400 mm, featuring a spacious lounge sofa and a barbecue grill for guests to relax and savor the fresh ocean breeze. Furthermore, the swimming platform has been extended by 700 mm, offering a wider range of offshore activities and opportunities for enjoyment on the water, including the use of personal watercraft.
Showcasing at the Japan International Boat Show 2024
Prospective buyers and enthusiasts will have the opportunity to get a closer look at a 1/20 scale model of the LY 680 at the Japan International Boat Show 2024, to be held at Pacifico Yokohama from March 21st to 24th, 2024.
The LY 680 represents Lexus' ambition to extend its legacy of luxury and innovation from the road to the sea. By combining exquisite design, exceptional performance, and advanced technology, the Lexus Luxury Yacht LY 680 sets a new standard for luxury yachting, offering an unparalleled experience for those seeking freedom and ease in the middle of the ocean.
Source: Toyota
Dave Mulder
2024, Mar 26 01:44