Born from the prestigious lineage of the Citroën DS, first unveiled in 1955, DS has evolved to embody the epitome of French luxury and avant-garde design in its vehicles. Today, DS Automobiles operates as an independent brand under the Stellantis umbrella, continuously pushing the boundaries of elegance, comfort, and technological advancements.

A Heritage of Distinction

The genesis of DS Automobiles can be traced back to the iconic Citroën DS model, a vehicle that revolutionized automotive design with its futuristic aesthetics and hydropneumatic suspension system. The modern DS brand, launched in 2014, draws inspiration from this heritage, committing itself to the production of vehicles that combine refined style with innovative technology. The brand’s dedication to embodying French luxury in the automotive realm is evident in every model it produces, from the compact DS 3 Crossback to the flagship DS 9 sedan.

Commitment to Innovation and Sustainability

DS Automobiles has positioned itself at the forefront of technological innovation, particularly in the realm of electrification. Understanding the importance of sustainability in the modern world, DS has embraced electric and hybrid powertrains across its lineup. The brand’s E-TENSE range, featuring plug-in hybrid and fully electric vehicles, showcases DS’s commitment to performance, efficiency, and environmental responsibility.

Avant-Garde Design and Unparalleled Comfort

The design philosophy of DS Automobiles is characterized by its avant-garde approach, seamlessly blending traditional French luxury with contemporary flair. The interior of every DS model is a testament to the brand’s meticulous attention to detail, featuring premium materials, sophisticated finishes, and innovative technologies. Advanced features such as the DS Active Scan Suspension, which adapts to road conditions in real-time, ensure that driving a DS is an experience of unparalleled comfort and agility.

DS Performance: Excelling in Competition

The competitive spirit of DS Automobiles is embodied in its involvement in Formula E racing through the DS Techeetah team. The brand’s participation in this all-electric motorsport championship underscores its dedication to innovation in electric vehicle technology and sustainability. Victories on the racetrack demonstrate the performance capabilities of DS’s electric powertrains and serve as a testbed for technologies that eventually find their way into production vehicles.

A Vision for the Future

Looking forward, DS Automobiles is committed to leading the way in the evolution of the automotive industry. With plans to offer an entirely electrified lineup by 2025, DS is setting new standards for luxury electric vehicles. The brand’s focus on incorporating advanced driver assistance systems (ADAS) and pursuing autonomous driving technologies further highlights its vision for a future where luxury and innovation converge.

DS Automobiles: Where Luxury Meets the Future

DS Automobiles continues to captivate discerning drivers around the world with its distinctive blend of French luxury, innovative technology, and commitment to sustainability. As the brand moves forward, it remains dedicated to offering an exclusive automotive experience that sets new benchmarks in the luxury segment. With DS, the future of luxury driving is not just envisioned-it’s being created today.