Cupra, a brand that emerged from the Volkswagen Group’s SEAT division in 2018, stands as a testament to high-performance innovation and engineering excellence. Born in the vibrant city of Barcelona, Cupra embodies the city’s dynamic spirit and artistic energy, infusing each vehicle with a unique personality that aims to inspire the world. The brand’s mission revolves around creating exponential experiences that transcend traditional automotive boundaries, offering cars designed to awaken the senses and evoke emotion through progressive design, innovative engineering, and electric performance.

The Cupra lineup is characterized by its powerful innovation, with a range of vehicles that include petrol, diesel, and plug-in hybrid powertrains, mostly centered around turbocharged four-cylinder engines. These engines are paired with front or all-wheel drive configurations through advanced dual-clutch automatic transmissions. The brand’s commitment to electrification is evident in its move towards sustainable vehicles that promise high performance while being environmentally friendly.

Cupra’s global range includes models like the Cupra Leon, a small hatch and wagon designed to compete with major players like the Volkswagen Golf GTI and Ford Focus ST. The Cupra Ateca, a high-performance mid-size SUV, shares its platform with the Skoda Karoq and Volkswagen Tiguan, offering a sporty design and punchy turbo powertrains. The Cupra Formentor, the brand’s first standalone model, distinguishes itself in the mid-size SUV segment with a sportier design and powerful turbo engines. Additionally, Cupra has ventured into the electric vehicle market with the launch of the Born hatch, marking the brand’s commitment to sustainable mobility.

Cupra’s design ethos is characterized by understated yet unmistakable styling, with an unwavering attention to detail. The design process covers all elements, from textures to ambient lighting, aiming to stir raw emotion. This approach has led Cupra to achieve critical acclaim on the global stage, winning prestigious accolades such as the Red Dot Design Award and What Car? Awards.

As an unconventional challenger in the automotive industry, Cupra aims to disrupt the status quo, redefining the art of driving by breaking norms and setting new standards for what a car can be. The brand’s vision is to dream big and turn those dreams into reality, pushing the boundaries of performance and design to create vehicles that not only perform exceptionally but also have a minimal environmental impact.