New All-Electric Ford Capri to Debut on July 10

Ford confirms the all-electric Capri coupe-crossover will debut on July 10, built on VW’s MEB platform.

Ford has officially announced the reveal date for the new Capri, its all-electric coupe-crossover developed in collaboration with Volkswagen. The Blue Oval has confirmed that the Capri will debut on July 10, verifying previous reports about the revival of this nameplate. The automaker disclosed the launch date in an unusual way: through a cryptic fake advertisement in the UK’s Classic Car Weekly magazine, promoting Comeback Cars, a fictitious business.

The ad, filled with references to the classic Capri sports car, includes a line that reads, «We promise to return your car fast, back from its original glory EV-ERY time.» This strongly suggests that the new Capri will debut as a fastback coupe. The advert also encourages people to send the word ’COMEBACK’ via WhatsApp to a specific phone number. If interested, you can try messaging +44 7458 197899. Using a classic car magazine is a clever strategy by Ford to appeal to fans of the original Capri, even though the new model will differ significantly from the original.

What else do we know about the Capri? It will be built on Volkswagen’s MEB platform, the same platform used for the new Explorer EV and closely related to the Volkswagen ID.4. Consequently, it’s likely that the Capri will be mechanically similar to the Volkswagen ID.5, a coupe-style crossover not available in the United States.

The Capri will be the third Ford crossover to revive a classic name, following the Mustang Mach-E and the Puma. Since the new Capri will essentially be a rebranded ID.5, it’s expected to share its electric drivetrains with the Volkswagen model. In the UK, this includes several options, such as the high-performance GTX variant, which boasts 295 horsepower and a 0-60 mph time of 5.4 seconds. While this performance is respectable, it may not satisfy die-hard Capri enthusiasts.

Using the Capri name for a battery-powered crossover will likely upset some Ford fans, similar to the reaction when the Mustang Mach-E was introduced. Whether the new Capri will achieve the same success and popularity as the original remains to be seen, but it’s uncertain if it will captivate automotive enthusiasts in the same way. It’s worth noting that the original Capri was sold in the United States under the Mercury brand. The first two generations were identical to the European Capri, but the third generation was based on the Mustang. Given that neither the ID.5 nor the Explorer EV is available in the United States, it’s unlikely that the new Capri will be offered there.