Introducing the Monogram GX: A Luxury Culinary Concept Vehicle by Lexus

Lexus teams up with Monogram to debut the 2024 Lexus GX at the Food & Wine Classic in Aspen. The Monogram GX features luxury cooking appliances, including a smart hearth oven and heated ice press, along with wine and bourbon storage.

To celebrate the debut of the all-new 2024 Lexus GX, Lexus has partnered with luxury appliance brand Monogram™ to create a unique concept vehicle tailored for culinary, wine, and spirits enthusiasts: the Monogram GX. This bespoke vehicle will make its official debut at the Food & Wine Classic in Aspen, CO, from June 14-16. 

«Our all-new Lexus GX was designed to highlight the unique duality of luxury and off-roading capability, enabling our guests to create amazing experiences on the road,» said Cynthia Tenhouse, vice president of Lexus marketing. «Together with Monogram, Lexus is taking the GX experience to a new level, where road adventures meet culinary experiences.» 

«This unique pairing of unexpected luxury cooking while away from home is created with signature pieces from Monogram that elevate the everyday,» said Julie Burns, executive director of Monogram appliances. «The Monogram GX puts an entirely new spin on the road trip experience with a crafted, culinary journey.» 

The Monogram GX concept was inspired by the Monogram Designer Collection. Lexus and Monogram collaborated with Monogram’s creative director and celebrated interior designer, Richard T. Anuszkiewicz, to bring this concept vehicle to life. With input from Monogram’s industrial design team, the vehicle’s refined style and proportions were further elevated. The Monogram GX showcases a story of materiality and entertainment, featuring two-toned camel leather custom-patterned interior, brass and titanium metal accents, Dekton slate stone accents, custom rims, and exterior detailing. The elite team at Complete Customs built and engineered this one-of-a-kind showpiece. 

Specialty features of the Monogram GX include:

— Monogram 30″ Smart Flush Hearth Oven. This electric hearth oven captures the performance of a wood-fired brick oven, ideal for preparing pizza, artisanal bread, or roasted branzino.

— Monogram Forge Heated Ice Press. The first and only heated ice press in the U.S., perfect for creating ice spheres to chill bourbon or spirits.

— Exterior Wine and Bourbon Storage. Pressure-fitted cutouts on the exterior side panels provide storage for wine, bourbon, a bottle opener, and glasses for quick access.

— Chilling Compartments. A rear cold drawer and an additional cold console compartment in the back seat offer flexible chilling options for your ingredients.